Digital Marketing & Advertising

Advertising vs Marketing: What’s the difference?

Advertising and marketing are two terms that tend to go hand in hand, but in reality, they are very different. The difference is explained very effectively in this quote. “In basic terms, marketing is the process of identifying customer needs and determining how best to meet those needs. In contrast, advertising is promoting a company […]

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Claim Your Google My Business

How To Claim Your Google Business Profile

You’re convinced of the merits of Google Business Profile (formally, Google My Business) and are ready to rock it – Excellent! Claiming your listing really is easy, we’ll tell you how. If you need to know a little more about how a Google Business Profile can benefit your business, check out our last blog post. […]

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Local Business Listing - SEO

Google Business Profile: A Local Business Essential

Over 6 Billion searches are made online every day and a whopping 77% of them on Google. So, it makes sense to take advantage of any functions that help you get noticed on Google. Google Business Profile (formally, Google My Business) is a free resource that can help drive traffic to local businesses. If you’ve […]

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Tips for Website Design

Five Tips for Good Website Design

How often to you get to a website and suddenly lose your mojo to interact with it? Your business website needs to be designed to inspire your audience, give them what the want quickly and guide them to action. Here are the top five tips, that you can implement to boost your website’s conversion rate. […]

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Search Engine Optimisation (SEO)

Increase Your Website’s Google Ranking

To set up your own website does not always require a large investment of money. However, a certain amount of time and effort is essential. From initial planning to writing great copy, and some more technical aspects such as setting up your SSL certificate. However, getting noticed online in search engines is becoming more difficult. […]

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